We had been conducting our annual event in Bengaluru since 2016. Since, it was designed as a national event, the EFY Expo at Bengaluru was renamed to India Electronics Week.

BUT, every year–we kept receiving requests to conduct the show in different cities. Analysis of our audience reports indicated that roughly 30% of the audience of the national event was from cities other than Bengaluru!

This lead us to conduct a unique survey amongst the R&D and Purchase teams.

What emerges was an eye-opener. 90% of those interviewed, despite being seniors and even CXOs, mentioned that they are unable to visit trade shows or conferences outside their city due to varying factors.

That’s when we decided: if they can’t come to us, we will go to them.